streaming reimagined
2021
Sling TV
What We Did
Over 18 months, our product and engineering teams did a complete redesign on Sling TV across all platforms (Mobile, Web, and Connected Devices). Our goal was to modernize the streaming experience and bring an new user friendly and accessible interface to our diverse user base of over 5 million users.
Role
Lead Researcher & Product DesignerProcess
My team conducted over 150+ individual user tests fine tuning our design and experience from low fidelity wireframes to high fidelity delivery, multiple stakeholder design sprints manifesting ideas, and deploying A/B tests to see which direction best worked for our users. In lockstep, we create a new design system that the team could use as a foundation and continue the excellent work for years to come.
Take the traditional guide experience and bring UX to the forefront.
