MLBTV

What We Did

I was hired at MLB to rethink the way people watch and engage with the game of baseball. As the lead designer for MLBTV, we have created a new redesign foundation that has paired with a number of innovative features that excited baseball fans.

Role

Lead Product Designer, UX Research

Process

Over the last 4 years, each project has had different timelines but they all follow the core principles of

Discovery
Design
Research
Deliver
Iterate

Bringing excitement and innovation from the stadium to your living room

More Baseball at Your Fingertips

MLBTV Multi View

Over the course of 6 user test cycles, we developed a multiview experience that rivaled the best streaming apps. With attention to detail and listening to how fans want games oriented on the screen, the multiview experience on MLBTV elevated our watch numbers and attracted more dedicated fans to our platform.

Stats, Stats, Stats

MLBTV Gameday Mode

Baseball fans are a special breed of fan because they are obsessed with stats and go deeper than just watching the game. We developed a companion experience that brought live stat visualization to the game so fans could learn more about each play happening in real time.