Querencia
An 18,000 acre private oasis nestled along the Sea of Cortez, Querencia is a gem amongst the crowded Baja, Calfornia real estate industry.
Our job was to elevate their brand and create something new and special that would make them stand out from the rest of the real estate properties in the area. My team took things to new heights and created a brand and digital experience that has now made Querencia one of the most desired housing communities in San Jose del Cabo.
Role: Lead UX/UI Design, Brand Book Designer, Video Production
The major market buyers lived in locations that had very cold winters. We integrated a weather API into the hero on the home page to give those browsing a taste of what the weather was like down in Mexico. We conducted multiple user interviews that resulted in this feature being a huge benefit to a future purchase decision.
Our audience ranged in the 45-65 age range and we needed to make sure finding a home was incredibly accessible and easy. We designed a birds-eye view map of the property which allowed the user to dive deep into each neighborhood.
